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MANHATTAN RESEARCH STUDY FINDS
(Covered 25 countries including India & more than 25 specialties)


Doctors want help from pharma in making decisions and caring for patients. Instead, they’re getting ads, according to findings from Decision Resources Group’s Manhattan Research


BURLINGTON, Mass., May 15, 2017 /PRNewswire/ --

Physicians value useful content from pharma that helps them do their jobs and manage care better, such as quality scientific information, patient education and diagnosis tools. However, physicians say that most of what they get from drug companies online is just advertising and they feel few pharmas are doing a good job at providing quality digital content, according to the Manhattan Research Taking the Pulse® U.S. 2017 study &. As a result, just 27% of physicians say they find pharma websites to be a credible source of professional information.

The findings are based on a survey of 2,784 U.S. physicians across 25+ specialties, exploring their use of emerging technology, how they find information and make decisions, and what they want from pharma companies.
Key physician findings from the Taking the Pulse® U.S. 2017 study:



Poor-quality digital scientific content

Quality scientific content is essential to earning physician trust – 70% of U.S. physicians agree "it is crucial that pharma companies provide education resources rooted in science to gain my trust." However, half of all U.S. physicians say that no pharma company is providing quality scientific content online.


Physicians feeling ad overload:

62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals "are always ads" for their products, and only one in three (34%) trust the information pharmas provide on these websites. Physicians want more from pharma on these websites – for example, 54% of cardiologists want pharma-sponsored continuing medical education on non-pharma websites for providers, and 46% of urologists want disease diagnosis tools.



Lackluster videos

49% of physicians who watch professional online video agree it influences their clinical decisions, yet 52% of physicians don't think that any pharma company is doing a good job at providing quality physician video content.


Mobile missteps

86% of physicians use a Smartphone to access digital resources for professional purposes, but 41% of Smartphone users don't visit pharma websites more often because it takes too long to find the information they nee


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